Understanding Read-Through and Why It Matters

By Marcy Kennedy, @MarcyKennedy

Part of the Indie Author Series

A couple of months ago, I started a series on advertising as an indie author. We’ve already looked at a big picture overview of when and what we might want to advertise, and we talked about whether there’s ever a time when it’s okay to lose money on advertising.

Last month, I started talking about making sure we know whether we’re earning or losing money on our ads. This month, I’ll be continuing on to look at how read-through affects our return on investment.

(If you’re writing only standalone books that aren’t part of a series, you might still be able to get something from this post, but it’s mainly geared to series books. Sorry!)

Checking Under the Hood: Using Book Report to Crunch Your Numbers

By Jana Oliver, @crazyauthorgirl

Part of the Indie Authors Series

One of the challenges an indie author faces is the necessity to acquire, then evaluate sales data in a timely fashion.Fortunately, Amazon and its online brethren have made significant strides in supplying that information for us indies. We can tell exactly how many books have sold per day, including where those were purchased. The latter is important if I’m running a Facebook ad and wish to target specific countries or regions, and to determine if I’ve established the proper price point.