Hitting the Reboot Button: How to (Re)launch Your Career: Part Two

By Jana Oliver, @crazyauthorgirl

Part of the Indie Authors Series

Last week we covered how to create a brand, how to display that brand on social media, and determine which authors are your competition. This post is going to delve into my experiences with Facebook and Goodreads ads, iBooks opportunities, the missing element in our experience, and what’s next for Chandler Steele.

Facebook

To put the word out that Chandler exists, I posted regularly, and linked many of those Facebook posts to her blog so readers might visit the website and get to know her (and her books) better. I made sure the posts were relevant and (hopefully) interesting and didn’t shout “buy my stuff!” constantly.

Hitting the Reboot Button: How to (Re)launch Your Career: Part One

By Jana Oliver, @crazyauthorgirl

Part of the Indie Authors Series

Please welcome our newest indie author contributor, Jana Oliver. She'll be here the third Thursday of every month starting in 2017.

Fifteen years ago I launched my career as an author. It proved to be a lengthy struggle to gain name recognition as I went from being an independently published author, to a small press, and finally onto one of the “Big Five” publishing houses. There I became an international bestselling author.

In 2016, I started over from scratch. Why? Because I wanted to write romantic suspense under a pseudonym, and I wanted to find out if it was “easier” to launch a new author in today's publishing environment. Back in 2001 there were limited ways to connect with potential readers via the internet. Now? We’re obsessed with Facebook, Twitter, Pinterest, etc. Has all that made a difference when you’re new or starting over?