Indie Publishing Paths: What’s Your Reader Retention Plan? Part Four

By Jami Gold, @JamiGold

Part of the Indie Authors Series

In this Indie Publishing Paths series, we first focused on how to decide which path will work best for us. Once we know our goals and priorities and are ready to put our book up for sale, we need to decide on:

• the where (such as whether we use a distributor or we sell direct through a retailer or go exclusive with Amazon’s KDP Select),
• the when (whether we delay, use a preorder, or go for immediate sales), and
• the how much (whether we price high, in the middle, or low, whether our pricing strategy is a good match for what we want to accomplish, and whether a freebie is a good idea for our situation).

The second phase of our indie publishing journey is to figure out how best to increase our chances for success along our chosen path. Whatever our goal, we’ll have a better chance of success if we can hold onto our readers from book to book.