Part of the Indie Author Series
Have you made your New Year’s Resolution yet? I gave up on the usual “lose weight” resolution about 35 pounds ago. I hope you’re planning on sharpening skills on the business side of being an indie author. Columns in Fiction University’s Indie Author Series are designed to share best practices and stimulate your thinking on HOW you can do just that.
As you read, please consider topics for Indie Author’s that you’d like to see covered in the coming year. Share them in the comments section below.
Last month, we discussed book covers. This month, let's look at three things to consider when designing your novel's cover.
1. Should you use a photo of your protagonist?
![]() |
Will readers see what you see? |
I’m a fan of Michael Connelly’s Harry Bosch series. I read all of his books before watching the successful Amazon series, Bosch, in which Titus Welliver plays the famed detective. Welliver doesn’t look like the Harry Bosch described in the books. The character on the written page has a mustache. He’s also older in the books than the TV series. I conjured up a vision of Bosch from more than twenty years of reading, and I was pleasantly surprised while reading Connelly’s most recent Ballard/Bosch novel that the image in my head hadn’t been replaced by Titus Welliver (although I think he does a great job playing the part).
Erle Stanley Gardner never fully described Perry Mason. It’s impossible to read those stories without picturing Raymond Burr.
So back to the strategy question: Do you want to search sites like shutterstock.com for a shirtless image of a ranch hand for the cover of your new western romance, DESIRE IN THE HAY? Will the reader like the photo you select as much as you? Would an image of a ranch hand walking toward a barn, where we can only imagine his face, be more effective?
There’s no right or wrong answer to this question. Food for thought.
(Here's more on five tips to improve your novel's cover)
2. Are you confusing the reader?
![]() |
Does your cover make sense? |
If a reader is confused about what an element of your cover means, they might not take the next step to buy your book. Show your intended cover to friends. If they point at an aspect of it and say, “What’s that?” it may be time to re-think your design.
(Here's more on working with a cover designer)
3. Are you pulling a bait and switch?
![]() |
Don't trick your readers! |
(Here's more on cover design on a budget)
Wishing you a great writing year in 2019. PLEASE use the comment section below to share your best practices on book covers. What have been your own joys and frustrations in creating covers for your books? If you’ve found a useful resource, please share it. Finally, if there’s a future topic you’d like to see discussed in this monthly column – on the business of writing – please suggest it in the comments section.

Website | Goodreads |
About Unforgiving Shadows

The tragedy transformed his life.
After helping the police catch their killers, and with the aid of his mentor, Philadelphia Detective Nick Argostino, Brad opened his own private detective agency vowing to help bring justice to others whose lives had been turned upside down.
Eleven years later, Brad is invited to the execution by lethal injection of Frank Wilkie, one of two men responsible for the death of his mother and sister.
Thinking that Wilkie might have something to say, Brad reluctantly attends. Wilkie remains silent, but as Brad exits the prison the chaplain races after him, thrusting the condemned man’s Bible into his hands.
Within hours another man is anxious to get his hands on Wilkie’s Bible, and Brad suspects the motivation could involve the still-missing ransom money.
But as the reason becomes clear, Brad’s world is once again turned upside down. Aided by his associate, Sharon Porter, Brad unravels an eleven-year-old mystery that casts new suspicion on family, neighbors and business associates alike.
UNFORGIVING SHADOWS is the first book in the successful Brad Frame Mystery Series.
Amazon | Barnes & Noble |Indie Bound |
The to-character-or-not-to-character on the cover is an interesting question that's had different answers in the last few years. Some of the answer depends on genre and audience. I know some space opera writers who released their books using the expected spaceship a--. But now they've realized that although yes, spaceship says sci-fi and space opera, their particular audience is primarily women, and female readers respond more to characters. So they're redoing their covers to include characters.
ReplyDeleteThis is a great series - thanks!
I agree with your dissection of the topic of whether to put your character on the cover. My own idea of what the hero looks like while reading a book is often quite different from the pic on the cover, so best to let the reader develop their own idea of what he/she looks like. They will anyway.
ReplyDeleteThanks, Nicole and Sylvie for chiming in on this discussion.
ReplyDelete