Showing posts with label swag. Show all posts
Showing posts with label swag. Show all posts

Thursday, May 26, 2016

Creating Promotional Material That Works: Swag

By Marcy Kennedy, @MarcyKennedy

Part of the Indie Author Series


Over the last two months we’ve looked at writing a tag line for our books and writing our book description that goes up on retailers and on the back of our book.

This month we’re going to talk swag. Swag is physical items related to our book/series. It could be bookmarks and postcards, mugs or magnets with our book cover on it, or even jewelry based on something worn by our characters.