Part of the Indie Authors Series
Discoverability—as ugly a word as I ever saw—is the term increasingly applied to the dilemma facing every author and publisher: how to make your book discoverable so that it can be found.
The challenge is even uglier than the word. Consider:
- Between 600,000 and a million new titles were published in the US in 2012, of which about half were self-published1 Amazon Kindle alone carries over 800,000 digital titles
- Less than one in ten new books will get professionally reviewed2
- The average brick-and-mortar bookstore will stock well under 1% of the millions of books actually in print in the US, perhaps even less than 0.1%3
