Part of The Indie Authors Column
JH: Authors are great at writing stories, but we're not always so great at writing ad copy to sell those stories. Beth Whitney shares tips on finding the right words for our Amazon ads.
Beth Whitney has always loved reading, writing, and word play. After achieving a mixed degree in Technical Editing, English, and Culinary Arts, she spent a decade working in kitchens across the Mountain West before taking up copy editing work again. Since joining the Best Page Forward team, she’s been rediscovering the joy of helping other creatives refine their words and make them shine.
Take it away Beth...
We’ve all sat staring at that blinking cursor, waiting for the right words to jump into our brains. But as I’ve written for Best Page Forward, I’ve gradually developed some strategies for quickly creating ad headlines. Now the short and snappy taglines are my favorite part of the blurb to work on. I save them for last, like leaving a sweet for after dinner.
Take it away Beth...
We’ve all sat staring at that blinking cursor, waiting for the right words to jump into our brains. But as I’ve written for Best Page Forward, I’ve gradually developed some strategies for quickly creating ad headlines. Now the short and snappy taglines are my favorite part of the blurb to work on. I save them for last, like leaving a sweet for after dinner.
