Wednesday, February 26

Titles: The First Impression a Novel Makes

By Janice Hardy, @Janice_Hardy

I have a bit of a love/hate relationship with titles. They either come to me like bolts from the blue, or I spend months struggling to find the right one. Usually, the easier the title comes to me, the more well-formed the story idea is.

When this happens, I know I've tapped into a critical element of the story, and that element will likely resonate throughout the entire novel. That's the power of the right title.

The cliché says you can't judge a book by its cover, but readers do judge them by their titles. A great title will catch the eye and entice a reader to pick up your book, while a bad title will keep readers away or attract the wrong readers for your story.

Here are some things to consider when choosing a title for your novel:

What emotion or mood do you want to evoke?


Books that make an emotional connection with a reader get talked about and shared. Get a reader to feel something just by reading the title, and you're already a step ahead of the next book on the shelf. But it has to be the right feeling.

You probably don't want to name your light-hearted romance about a seamstress something foreboding like, Three Days to Die. That's conveys a dark tone and sounds more like a thriller with a depressing ending. However, if it involves a handsome CIA operative who needs help on an undercover mission at a wedding, then Three Days to Dye suddenly becomes funny and hints at the type of book this might be. A romance that spoofs thrillers or even spy novels.

Think about how you want readers to feel when they see your title. Do you want a laugh? A chill? A sense of anticipation or a moment of dread? The title will put the reader in the right emotional state to read the novel.

What genre vibe do you want to give off?


How often have you heard (or said) this? "That just doesn't seem like my kind of book." In many cases, the only thing these readers are going by is the title.

Different genres have different styles of titles, and just like Three Days to Die sounds like a thriller or mystery, The Kingdom of Elvarnia has a fantasy vibe to it. If your title sounds like a different genre, odds are readers who like that genre will pick it up--and be disappointed. And those who like the genre you did write, might not pick it up at all.

Think about the traditional naming conventions for novels in your genre or market. Aim for the right balance between originality and maintaining that genre vibe. While you don't want it to sound like every other novel in that genre (remember Second Chances?), you don't want it to sound like a book from a totally different genre either.

What expectations do you want to put in the reader's head?


The title makes an impression, and what that impression is determines what the reader will expect from the novel itself. This holds doubly true if they're looking for a particular type of novel. All they have to go on are visual clues like title and cover art.

When you pick up a novel called Jaws you're going to expect a very different story than one called Tender Grows My Meadow. The title puts ideas in your head and suggests the kind of story you'll find within the pages.

Think about how your novel title comes across to someone who knows nothing about the story. What might they expect based on nothing more than the title? Does it sound rough and dangerous like Jaws, or soft and reflective like Tender Grows My Meadow?

Here are some places you might look to find that perfect title:


1. Names of People or Places

Is there a person or place that captures the story, like the name of the main character, or the novel's setting, such as Will Grayson, Will Grayson, or Jerk, California? Perhaps the name is more descriptive like The Man Who Came to Dinner, or The Last Town on Earth. You might even combine then, as in The Old Man and the Sea.

(Here's more on naming characters)

2. Single Words

Does any one word convey what the novel is about? This might be a name, location, idea, or even unique story term, such as Unwind, or Coma.

3. Contradictions

Are there words or ideas that don't seem to fit, and that contradiction creates an intriguing concept? Unusual combinations can create interesting concepts, such as Agnes and the Hitman, or Love in the Time of Cholera.

4. Phrases

Sometimes a line or phrase from the novel itself makes a great title, especially if it captures the essence of the story like The Fault in Our Stars, or Are You There God, It's Me, Margaret.

5. Descriptions

Is there something that describes the story as a whole, such as Diary of a Wimpy Kid, or The Handmaid's Tale?

6. Plays on Words

Can you play off of a common word or phrase to evoke a different type of story, such as I'd Tell You I Love You, But Then I'd Have to Kill You, or The Outlaw Demon Wails?

7. Items

Is there a specific item that's central to the plot or story, such as The Raft, or The Da Vinci Code?

8. Goals

Could the goal of the characters make a great title, such as The Hunt for Red October, or Quest for the Fallen Star?

9. Themes

Does the theme capture the essence of the story, such as Catch-22, or Pride and Prejudice?

10. Concepts

Are there concepts the story focuses on, such as The Right Stuff, or yes, even Second Chances?

Don't be afraid to mix and match these to see what combinations might work best. Maybe a conceptual setting, or a phrase that plays on words, or a contradiction in characters.

Whatever title you come up with, don't forget to check it in an online bookstore to see if any other books have that title as well.

How do you come up with titles? Do they come easy or do you have to work for them? 

Looking for tips on planning and writing your novel? Check out my book Planning Your Novel: Ideas and Structure, a series of self-guided workshops that help you turn your idea into a novel. It's also a great guide for revisions! 

Janice Hardy is the founder of Fiction University, and the author of the teen fantasy trilogy The Healing Wars, where she tapped into her own dark side to create a world where healing was dangerous, and those with the best intentions often made the worst choices. Her novels include The Shifter, (Picked as one of the 10 Books All Young Georgians Should Read, 2014) Blue Fire, and Darkfall from Balzer+Bray/Harper Collins. The first book in her Foundations of Fiction series, Planning Your Novel: Ideas and Structure is out now.

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18 comments:

  1. Great post, Janice! I did a post a while back where I made up literary titles for some of the recent genre favorites (Dragons in Winter for Game of Thrones, When Faces Lit the Sky for Hunger Games, that kind of thing). It was great fun and illustrated exactly what you're pointing out here - titles matter!

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    1. Thanks! That sounds like so much fun. That would have made a great contest, actually. Wish I'd thought of it! Those are great titles.

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  2. Great post! I often struggle with this and have sometimes ended up having to change my titles to suit my publisher because of many of the reasons you point out above. This article was really helpful - thank you!

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    1. Most welcome. I went through title trials on The Shifter, so I've been there as well. Good to have done, as I look at my titles a little differently now.

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  3. I third the great post sentiment. The title comes to me after I begin the actually writing. I may have the plot (or not) and characters but until I see the direction/tone from what I actually write it remains "Untitled Book VI". :)

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    1. That's probably smart since it allows you to see how the story develops before you're committed to something.

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  4. Usually I use the first thing that pops in my head if it suits, you're right about how it generally means you understand the story better :) Otherwise theres a reason I called by site 'Title' in the first place :P

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    1. I either nail it first try or it takes forever. and even then it still doesn't always work!

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  5. Interesting questions to put to myself. I am NOT good at titles, although back in my non-fiction days, I sometimes felt--and still feel--that what I came up with was a whole lot better than what the editor chose.






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    1. It's a skill like any other, and I think some people are just really good at it. My husband can toss them off the top of his head like they're nothing.

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  6. Thank you so much for this. I have such a hard time with titles and this post is definitely going to help. :D

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  7. My WiP is giving me absolute fits when it comes to titles...but I have two ideas with perfect titles! *sigh*

    My favorite is "Hunting Trouble", about a slippery runaway and the bounty hunter trying to catch him.

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  8. I'm in the throes of title frustration right now. The book is so multi-layered almost any title I come up with has the potential to mislead someone. Grrr. Add SEO and it's my own personal nightmare. Thanks for the encouragement to keep trying. :)

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    1. Egads, I don't even want to think about SEO and titles, though I suppose we are reaching a point where we should, even for novels. I'm still fighting it though.

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