Branding

Branding is a marketing term that describes the association between author and readers. The author's "brand" is what someone thinks about when they hear that name or book title by that author. It's used to target readers so those who might enjoy a certain type of book can find it, and associate that author with that type of book.

More information on branding

• What is Branding and How Do We Do it?

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Related topics: marketing, social media, street teams