tag:blogger.com,1999:blog-3901370917824739259.post8251244586315877423..comments2024-03-27T10:02:56.747-04:00Comments on Fiction University: Guest Author Thea Atkinson: Branding. What is it? How Do We Do it?Janice Hardyhttp://www.blogger.com/profile/02356672149097741248noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3901370917824739259.post-7920898085275903432011-10-20T22:10:18.415-04:002011-10-20T22:10:18.415-04:00Janice, that makes senes. Thanks for clarifying.Janice, that makes senes. Thanks for clarifying.Chicoryhttps://www.blogger.com/profile/16504144663440678542noreply@blogger.comtag:blogger.com,1999:blog-3901370917824739259.post-79801632081191404782011-10-19T12:50:01.996-04:002011-10-19T12:50:01.996-04:00Chicory, I think style is more like voice, and bra...Chicory, I think style is more like voice, and brand is more like what you think of when you hear a name. Stephen King = horror. That's his brand. If he wrote a love story in his same writing style, you'd still think of him as a horror writer. <br /><br />Cindy, labeling helps folks find stuff. That is indeed why hard-to-classify books have a tough time. I think that's also why a lot of unusual YA/MG books do well. There's less categorizing there. It's pretty much all on the same shelf.Janice Hardyhttps://www.blogger.com/profile/02356672149097741248noreply@blogger.comtag:blogger.com,1999:blog-3901370917824739259.post-26098944424608471832011-10-18T19:42:17.644-04:002011-10-18T19:42:17.644-04:00The funny thing about branding is it does seem lik...The funny thing about branding is it does seem like people want to label things. They want to be able to identify the book in some way and compare it to the types of books that they are already familiar with. So when something different comes along it can be harder to sell it. I'm no expert by all means, but this is what I've observed.Cindyhttps://www.blogger.com/profile/07922596724107742478noreply@blogger.comtag:blogger.com,1999:blog-3901370917824739259.post-41757473329819336422011-10-18T16:59:19.122-04:002011-10-18T16:59:19.122-04:00I am not sure I understand the difference between ...I am not sure I understand the difference between branding and style. I know when I look at my own work I see a common thread of quirky characters, an odd blend of humor and the macabre, and lots of non-humans (of the elf, fairy, and talking mouse variety.)Chicoryhttps://www.blogger.com/profile/16504144663440678542noreply@blogger.com