tag:blogger.com,1999:blog-3901370917824739259.post6726735911465196466..comments2024-03-17T06:03:00.362-04:00Comments on Fiction University: Are Your Book’s Ads Earning or Losing You Money? Janice Hardyhttp://www.blogger.com/profile/02356672149097741248noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3901370917824739259.post-47757602110175545462017-10-10T13:00:03.620-04:002017-10-10T13:00:03.620-04:00I couldn't agree more. I'll get into that ...I couldn't agree more. I'll get into that in more depth when I cover the different types of ads. I don't find Facebook ads, for example, to be a good ROI for me. Even if I technically break even, I've spent so much time setting them up and monitoring them that it's not worth it. A newsletter ad slot, though, takes me five minutes to book. Even if I have a lot ROI, I consider it a win because it took me almost no time to reach readers I wouldn't have otherwise reached.Marcyhttps://www.blogger.com/profile/18326611302720771943noreply@blogger.comtag:blogger.com,1999:blog-3901370917824739259.post-57359410915772462822017-09-16T11:24:10.777-04:002017-09-16T11:24:10.777-04:00Solid analysis, thanks Marcy!
One thing to mentio...Solid analysis, thanks Marcy!<br /><br />One thing to mention: in addition to ROI itself, there's the publicity effect of simply making people more aware of your books and more likely to buy them in the future. (And the ongoing effect that each buyer has a better chance of buying your other books too.) So a 100% ROI or even one a bit below it might still be better than "breaking even" in eventual terms. Then again, that's the effect that's hardest to measure. <br /><br />Plus there's the ad's other "cost," the time and headache of managing it when you could be using that to write more. Wearing yourself out marketing for modest profits is no victory.<br /><br />So ROI isn't the whole picture on evaluating an ad. But it's certainly a clearer measure than how much you hope for long-term effects or trying to weigh how many more ads you might juggle in a month. Hard numbers are just the thing for clarifying that.Ken Hugheshttps://www.blogger.com/profile/02732164204232936705noreply@blogger.com